“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Does the following sound like your brand?
If you answered yes to one or both of these, then chances are your brand can benefit from a sitewide programmatic SEO strategy.
Many businesses find it challenging to position themselves in the highly competitive arena of the digital marketplace, especially with the droves of AI-generated content appearing everywhere. Constant algorithm changes and new SEO tactics only make it more complicated and difficult for your brand to stand out.
The solution? Programmatic SEO.
Programmatic SEO or, “pSEO,” can help you create a comprehensive content strategy that addresses these gaps, ensuring that every aspect of your audience’s needs is met. pSEO is all about replicating what’s good about your content and procedurally generating new content through explicit criteria informed by your brand guidelines, writing style, and unique knowledge.
Our team at Single Grain has poured hundreds of hours into researching and developing the best automated processes and programmatic SEO tools to scale content programmatically. One of our core goals was to build a system that can scale content while still making it authentically human, and not AI-ish.
We’ve done it for our own site, for many of our clients, and we can do it for yours too. When you produce content programmatically, your business can efficiently optimize large volumes of web pages, enhance search engine visibility and drive quality traffic. It’s AI done right, and can save thousands of hours in time for your company.
As an experienced programmatic SEO agency, Single Grain has the technical arsenal and strategic know-how to apply this approach for your brand’s benefit. Our programmatic SEO approach doesn’t just focus on a single aspect of your site’s needs. Instead, we concentrate on developing all atomic content elements so every page is fine-tuned for each stage of your marketing funnel, top to bottom. This process is carefully outlined in our comprehensive pSEO playbook, which guides our implementation from start to finish.
Want a look behind the scenes at how we put all of this into practice? Jump on a quick call with us and we’d be happy to talk you through it.
Hold up. You’re probably thinking, “Won’t we have to continually update all of that new content, especially if we’re generating hundreds (or even thousands) of pages?”
That’s true, and our approach accounts for that. We identify pages that perform well, and the ones that fall short of the mark, which is the basis of any effective pSEO strategy: quality control.
Even when scaling content programmatically, we maintain high standards in during the production sequence, ensuring that every piece of content is valuable, unique, and periodically updated.
From initial keyword research to designing dynamic page templates, we generate high-quality content in bulk. We also periodically assess the health of every programmatically-generated page and make determinations of which ones to update, and which ones to remove.
We use advanced AI tools to enhance our programmatic SEO strategies to keep your content ongoingly relevant, not just at the time of publication.
Our programmatic strategies are adaptable to meet the needs of different industries. Whether it’s SaaS, eCommerce, or any other sector, we mold our approach to fit your business, not the other way around.
Through or programmatic SEO services, you can expect:
And it’s all done at scale.
At Single Grain, we’re constantly adapting to upcoming changes in search engine algorithms, using AI technology, and predicting the next big shifts in digital media. The result is future-proof SEO strategy.
We will continually monitor the performance of your website, tweaking and refining the approach as needed to help your brand reach its target audience efficiently.
Our core programmatic SEO offerings include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu and Neil Patel discuss a study by Lily Ray on domains' visibility declines, debunking the idea that SEO is dead but highlighting that traditional methods are outdated. They advise updating content, focusing on trends, building authority, optimizing for clicks, and innovative link-building. Brand building is also crucial for SEO. They touch on the Agency Owners Association for sharing strategies and discuss growing Single Grain during downturns through acquisitions, super serving clients, hiring talent, and diversifying services. The conversation, part of a series sharing marketing strategies, is aimed at providing practical advice from experienced marketers.
Programmatic SEO is an automated strategy to create keyword-targeted web pages at scale, generating many pages without manual design or writing.
Programmatic SEO typically costs between $2,500 and $7,500 per month, comprising about 5–10% of a company's total marketing budget.
The salary for a Programmatic Specialist in India is approximately ₹9,50,000 per year, with total compensation around ₹9,95,000 per year.
Examples of programmatic SEO sites include those with thousands of pages targeting specific searches, such as travel, review, real estate, and e-commerce platforms.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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