Does this sound like your business?
The struggle is real. As businesses vie for attention in an increasingly saturated digital landscape, it’s critical to leverage every platform to ensure your brand’s message resonates. Podcasting can be a game-changer; it’s intimate, accessible, and increasingly popular. But creating captivating content that stands out amid the noise can be a daunting task.
The solution? Partnering with a B2B podcast agency that specializes in crafting podcasts that resonate with your audience, establish industry thought leadership, and nurture valuable relationships. A strategic, results-oriented agency like Single Grain.
Choosing Single Grain as your B2B podcast agency means selecting a committed partner that understands the power of podcasts in amplifying your brand’s voice. We utilize proprietary tools and software to enhance production and marketing, ensuring your podcasts drive business results. Plus, we offer guaranteed growth metrics to give you confidence in our approach.
At Single Grain, we excel in creating compelling podcasts that draw in listeners, showcase your brand’s expertise, and drive engagement. Our innovative strategies ensure your message resonates with your target audience, leveraging the unique advantages of podcasting to boost your brand’s visibility and engagement.
We always provide a custom B2B podcast plan for our clients, but in general it consists of:
Choosing Single Grain as your B2B podcast agency means embracing a dynamic approach that leverages cutting-edge strategies and in-depth analytics to refine and improve your podcasting efforts continuously. Our expertise ensures that your brand’s story is brought to life, reaching the right ears at the right time, and delivering tangible results.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, emphasizing the need for deep value beyond media buying. They share personal stories, growth insights, and discuss the evolving landscape of marketing. The talk covers challenges in media buying, the necessity for more analysis, client success focus, and the potential of programmatic SEO and AI. It also touches on agencies taking stakes in client businesses, SMB challenges, performance-based payment models, and insights from selling an agency with a 35% net margin.
To start a B2B podcast, define your target audience, choose a suitable format, and research similar podcasts in your niche. Select a relevant topic, manage your time and budget, acquire the necessary equipment and editing software, and organize your content effectively.
Podcast agencies typically charge between $1,000 to $15,000 or more per episode, depending on the podcast type, such as solo, interview-based, narrative, or hybrid.
There are approximately 2.2 million podcasts available, but only 44% have more than three episodes and around 156,000 release weekly episodes. Specific numbers for B2B marketing podcasts are not easily found through standard search methods.
Podcasters can succeed independently, but many benefit from having an agent.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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